Concepedia

Consumer Preference Ranking

Consumer Preference Ranking is a methodological framework within the domain of ranking tests that formally characterizes the relative desirability of products or services by eliciting and structuring individual consumer choices into a hierarchical order based on perceived utility, distinct from other ranking methods by its exclusive focus on individual-level preference intensity revealed through direct comparison or stated choice.

132

Publications

8.2K

Citations

368

Authors

207

Institutions

Publications per year

2017–2026

53

Parents

Publications

132

Consumer Rankings of Risk Reduction Methods

Ted Roselius · Journal of Marketing · 1971 · 1.1K citations

, , +17

Commercial Use of Conjoint Analysis: A Survey

Philippe C. Cattin, Dick R. Wittink · Journal of Marketing · 1982 · 616 citations

, , +12

Consumer Rankings of Risk Reduction Methods

Ted Roselius · Journal of Marketing · 1971 · 577 citations

, , +17

Relationship between consumer ranking of lamb colour and objective measures of colour

S. Khliji, Remy van de Ven, T.A. Lamb et al. · Meat Science · 2010 · 356 citations

, , +13

The application of check-all-that-apply (CATA) consumer profiling to preference mapping of vanilla ice cream and its comparison to classical external preference mapping

Lauren Dooley, Youngseung Lee, Jean‐François Meullenet · Food Quality and Preference · 2009 · 338 citations

, , +13

1–5 of 132

Authors

368

  1. AF
    Andrey Fradkin

    Boston University, United States

    3 publications · 78 citations

    3

    h-index

  2. AM
    Alex Mackay

    University of Wollongong, Australia

    3 publications · 78 citations

    3

    h-index

  3. CF
    Chiara Farronato

    Harvard University, United States

    3 publications · 78 citations

    3

    h-index

  4. DP
    Dotan Persitz

    Tel Aviv University, Israel

    2 publications · 115 citations

    2

    h-index

  5. VR
    Vithala R. Rao

    Cornell University, United States

    2 publications · 33 citations

    2

    h-index

1–5 of 368

Institutions

207

  1. Cornell University

    Ithaca, United States

    4 h-index

    4 publications

    751 citations

  2. Northeastern University

    Shenyang, China

    4 h-index

    8 publications

    377 citations

  3. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    7 publications

    431 citations

  4. Pennsylvania State University

    State College, United States

    3 h-index

    3 publications

    65 citations

  5. Tel Aviv University

    Tel Aviv, Israel

    3 h-index

    6 publications

    175 citations

  6. Colorado State University

    Fort Collins, United States

    3 h-index

    3 publications

    1.7K citations

  7. Harvard University Press

    Cambridge, United States

    3 h-index

    3 publications

    78 citations

  8. Harvard University

    Cambridge, United States

    3 h-index

    3 publications

    78 citations

1–8 of 207

Venues

  1. Food Quality and Preference

    9 publications · 716 citations

    9

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 119 citations

    4

    h-index

  3. Journal of Marketing Research

    3 publications · 181 citations

    3

    h-index

  4. Journal of Marketing

    JM · 3 publications · 2.3K citations

    3

    h-index

  5. Applied Economics

    3 publications · 47 citations

    3

    h-index

1–5