Concepedia

Brand Guidelines

Brand Guidelines is a normative framework that prescribes the consistent application of a brand’s visual, verbal, and behavioral elements by specifying rules for logo usage, color palettes, typography, tone of voice, and other identity components to ensure coherent and differentiated brand expression across contexts.

13

Publications

244

Citations

24

Authors

17

Institutions

Publications per year

2017–2026

4

Variants

Brand ManualBrand Style GuideCorporate Identity Manual

Parents

Publications

13

A new brand world: 8 principles for achieving brand leadership in the 21st century

Choice Reviews Online · 2002 · 40 citations

, , +14

After the Wall: Marketing Guidelines for Eastern Europe

John A. Quelch, Erich A. Joachimsthaler, José Luis Nueno · 1991 · 38 citations

, , +11

Creative Appeals in Firm-Generated Content and Product Performance

Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah et al. · Information Systems Research · 2021 · 25 citations

, , +17

Designing Packages that Communicate Product Attributes and Brand Values: An Exploratory Method

Jan Schoormans, Marloes Eenhuizen-van den Berge, Gaston van de Laar et al. · The Design Journal · 2010 · 21 citations

, , +13

Brands as publishers: Using content and paid media to fuel a brand transformation

Barbara Basney · Journal of brand strategy · 2014 · 18 citations

, , +16

1–5 of 13

Authors

24

  1. AB
    Abhishek Borah

    INSEAD, France

    1 publications · 25 citations

    1

    h-index

  2. EA
    Erich A. Joachimsthaler

    University of Houston, United States

    1 publications · 38 citations

    1

    h-index

  3. RE
    Robert E. Moore

    UK Centre for Ecology & Hydrology, United Kingdom

    1 publications · 14 citations

    1

    h-index

  4. EM
    Emily M. Tennant

    Ottawa Hospital, Canada

    1 publications · 12 citations

    1

    h-index

  5. AL
    Alexander Lithopoulos

    University of Victoria, Canada

    1 publications · 12 citations

    1

    h-index

1–5 of 24

Institutions

17

  1. St. Xavier's University Kolkata

    Kolkata, India

    1 h-index

    1 publications

    17 citations

  2. Alabama Agricultural and Mechanical University

    Huntsville, United States

    1 h-index

    1 publications

    25 citations

  3. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    12 citations

  4. Canadian Institutes of Health Research

    Ottawa, Canada

    1 h-index

    1 publications

    12 citations

  5. INSEAD

    Fontainebleau, France

    1 h-index

    1 publications

    25 citations

  6. Genomics England

    London, United Kingdom

    1 h-index

    1 publications

    10 citations

  7. St Xavier’s College

    Ahmedabad, India

    1 h-index

    1 publications

    17 citations

  8. Colorado State University

    Fort Collins, United States

    1 h-index

    1 publications

    25 citations

1–8 of 17

Venues

  1. Journal of Brand Management

    3 publications · 38 citations

    3

    h-index

  2. Journal of Product & Brand Management

    2 publications · 21 citations

    2

    h-index

  3. Information Systems Research

    ISR · 1 publications · 25 citations

    1

    h-index

  4. Signs and Society

    SAS · 1 publications · 14 citations

    1

    h-index

  5. Public Health Nursing

    PHN · 1 publications · 12 citations

    1

    h-index

1–5