Concepedia
Statistics
Publications
1
Citations
18
H-Index
Active since
2014
Barbara Basney is an author specializing in programmatic native advertising, content marketing, and media studies.
Publications per year
2014–2014
Brands as publishers: Using content and paid media to fuel a brand transformation
Barbara Basney · Journal of brand strategy · 2014 · 18 citations
Business, Marketing, Marketing Management +16
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