Behavior-based Pricing

Behavior-Based Pricing is a price discrimination strategy in which firms set differential prices based on consumers' observed past behavior, such as purchase history or browsing patterns, to infer willingness to pay and thereby extract higher consumer surplus.

82

Publications

5.1K

Citations

150

Authors

107

Institutions

Publications per year

2017–2026

35

Authors

150

  1. RB
    Rosa Branca Esteves

    University of Minho, Portugal

    5 publications · 210 citations

    5

    h-index

  2. KJ
    Krista J. Li

    Indiana University Bloomington, United States

    4 publications · 384 citations

    4

    h-index

  3. RD
    Romain de Nijs

    Paris School of Economics, France

    3 publications · 76 citations

    3

    h-index

  4. SC
    Stefano Colombo

    Università Cattolica del Sacro Cuore, Italy

    3 publications · 81 citations

    3

    h-index

  5. ML
    Minqiang Li

    Tianjin University, China

    3 publications · 96 citations

    3

    h-index

1–5 of 150

Venues

  1. Management Science

    7 publications · 848 citations

    7

    h-index

  2. Journal of Marketing Research

    6 publications · 177 citations

    6

    h-index

  3. Marketing Science

    5 publications · 1K citations

    5

    h-index

  4. 5

    h-index

  5. Information Economics and Policy

    4 publications · 109 citations

    4

    h-index

1–5