Concepedia

Jiwoong Shin

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Statistics

Publications

22

Citations

1.7K

H-Index

17

Active since

2004

Affiliations

Yale University(Current)

Korea Advanced Institute of Science and Technology

Yonsei University

Jiwoong Shin is an author at Yale University specializing in business, marketing, and economics.

Publications per year

2004–2024

22

Publications

22

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

Jiwoong Shin, K. Sudhir · Marketing Science · 2010 · 242 citations

Business, Business Economics, Marketing +13

Uninformative Advertising as an Invitation to Search

Dina Mayzlin, Jiwoong Shin · Marketing Science · 2011 · 221 citations

Business, Business Economics, Economics +14

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona et al. · Journal of Marketing · 2020 · 164 citations

Business, Business Economics, Marketing +13

How Does Free Riding on Customer Service Affect Competition?

Jiwoong Shin · Marketing Science · 2007 · 163 citations

Management, Economics, Strategic Management +16

Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable

Jiwoong Shin, Dan Ariely · Management Science · 2004 · 145 citations

Social Sciences, Economics, Psychology +14

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