Concepedia

B2c Segmentation

B2C Segmentation is a firmographic segmentation approach that categorizes consumer markets based on demographic, behavioral, and psychographic characteristics of individual customers rather than organizational attributes.

3

Publications

101

Citations

8

Authors

3

Institutions

Publications per year

2017–2026

2

Parents

Publications

3

1–3 of 3

Authors

8

  1. AZ
    Ahamad Zaidi Bahari

    University of Technology Malaysia, Malaysia

    1 publications · 26 citations

    1

    h-index

  2. NS
    Ng Sze Yan

    University of Technology Malaysia, Malaysia

    1 publications · 26 citations

    1

    h-index

  3. HB
    Herbert Brotspies

    Nova Southeastern University, United States

    1 publications · 55 citations

    1

    h-index

  4. JM
    Jan Michael Spoor

    Karlsruhe Institute of Technology, Germany

    1 publications · 20 citations

    1

    h-index

  5. NZ
    Norhayati Zakuan

    University of Technology Malaysia, Malaysia

    1 publications · 26 citations

    1

    h-index

1–5 of 8

Institutions

3

  1. Nova Southeastern University

    Fort Lauderdale, United States

    1 h-index

    2 publications

    110 citations

  2. University of Technology Malaysia

    Johor Bahru, Malaysia

    1 h-index

    5 publications

    130 citations

  3. Karlsruhe Institute of Technology

    Karlsruhe, Germany

    1 h-index

    1 publications

    20 citations

1–3 of 3

Venues

  1. IOP Conference Series Materials Science and Engineering

    Conference · 1 publications · 26 citations

    1

    h-index

  2. Journal of Marketing Analytics

    1 publications · 20 citations

    1

    h-index

  3. Journal of Strategic Marketing

    1 publications · 55 citations

    1

    h-index

1–3