Attribution Bias Analysis
Attribution Bias Analysis is a methodological framework within omnichannel performance measurement that identifies and quantifies systematic distortions in credit allocation across marketing touchpoints due to flawed attribution models.
123
Publications
10.4K
Citations
317
Authors
181
Institutions
Publications per year
2017–2026
43
123
1–5 of 123
317
4
h-index
3
h-index
2
h-index
2
h-index
2
h-index
1–5 of 317
181
Virginia Tech
Blacksburg, United States
5 h-index
8 publications
361 citations
Southwest University
Chongqing, China
5 h-index
16 publications
925 citations
Université de Montréal
Montreal, Canada
4 h-index
11 publications
401 citations
Arizona State University
Tempe, United States
3 h-index
6 publications
554 citations
Centre for Interdisciplinary Research in Rehabilitation
Montreal, Canada
3 h-index
5 publications
199 citations
University of Maryland, College Park
College Park, United States
3 h-index
5 publications
185 citations
University of Connecticut
Storrs, United States
3 h-index
3 publications
121 citations

Lehigh University
Bethlehem, United States
2 h-index
2 publications
190 citations
1–8 of 181
7 publications · 589 citations
7
h-index
Repository · 5 publications · 135 citations
5
h-index
5 publications · 486 citations
5
h-index
4 publications · 154 citations
4
h-index
2 publications · 24 citations
2
h-index
1–5