Attribution Bias Analysis

Attribution Bias Analysis is a methodological framework within omnichannel performance measurement that identifies and quantifies systematic distortions in credit allocation across marketing touchpoints due to flawed attribution models.

123

Publications

10.4K

Citations

317

Authors

181

Institutions

Publications per year

2017–2026

43

Authors

317

  1. LX
    Ling‐Xiang Xia

    Southwest University, China

    4 publications · 199 citations

    4

    h-index

  2. JG
    Jean Gagnon

    Université de Montréal, Canada

    3 publications · 133 citations

    3

    h-index

  3. AL
    Annabelle L. Atkin

    Arizona State University, United States

    2 publications · 190 citations

    2

    h-index

  4. FQ
    Fangying Quan

    Guangxi Normal University, China

    2 publications · 97 citations

    2

    h-index

  5. JC
    John C. Mowen

    Oklahoma State University, United States

    2 publications · 118 citations

    2

    h-index

1–5 of 317

Venues

  1. Aggressive Behavior

    7 publications · 589 citations

    7

    h-index

  2. SSRN Electronic Journal

    Repository · 5 publications · 135 citations

    5

    h-index

  3. Journal of Personality and Social Psychology

    5 publications · 486 citations

    5

    h-index

  4. Journal of Marketing Research

    4 publications · 154 citations

    4

    h-index

  5. ACR North American Advances

    2 publications · 24 citations

    2

    h-index

1–5