Concepedia

Attribute-based Positioning

Attribute-Based Positioning is a product positioning strategy that differentiates a product based on specific tangible or intangible characteristics, emphasizing particular attributes that distinguish it from competing offerings in the marketplace.

14

Publications

1.1K

Citations

22

Authors

11

Institutions

Publications per year

2017–2026

0

Parents

Publications

14

Product Attributes Model: A Tool for Evaluating Brand Positioning

Carol F. Gwin, Carl R. Gwin · The Journal of Marketing Theory and Practice · 2003 · 173 citations

, , +17

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Cornelia Dröge, René Y. Darmon · Journal of Marketing Research · 1987 · 136 citations

, , +13

Search and Alignment in Judgment Revision: Implications for Brand Positioning

Michel Tuan Pham, A. V. Muthukrishnan · Journal of Marketing Research · 2002 · 129 citations

, , +13

Quality, Class, and Competition

Uday S. Karmarkar, Richard Pitbladdo · Management Science · 1997 · 101 citations

, , +13

A model and algorithm of fuzzy product positioning

Chih-Hsun Hsieh · Information Sciences · 1999 · 99 citations

, , +11

1–5 of 14

Authors

22

  1. RY
    René Y. Darmon

    École Supérieure des Sciences Économiques et Commerciales, France

    2 publications · 205 citations

    2

    h-index

  2. CD
    Cornelia Dröge

    Michigan State University, United States

    2 publications · 205 citations

    2

    h-index

  3. CR
    Carl R. Gwin

    Baylor University, United States

    1 publications · 173 citations

    1

    h-index

  4. CH
    Chih-Hsun Hsieh

    Aletheia University, Taiwan

    1 publications · 99 citations

    1

    h-index

  5. CC
    Cindy Crawford

    Samueli Institute, United States

    1 publications · 80 citations

    1

    h-index

1–5 of 22

Institutions

11

  1. Baylor University

    Waco, United States

    1 h-index

    2 publications

    346 citations

  2. Allan Hancock College

    Santa Maria, United States

    1 h-index

    1 publications

    101 citations

  3. Michigan Department of Transportation

    Lansing, United States

    1 h-index

    1 publications

    136 citations

  4. Kurukshetra University

    Kurukshetra, India

    1 h-index

    2 publications

    34 citations

  5. McGill University

    Montreal, Canada

    1 h-index

    1 publications

    136 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    101 citations

  7. Columbia University

    New York, United States

    1 h-index

    1 publications

    129 citations

  8. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    129 citations

1–8 of 11

Venues

  1. Journal of Product Innovation Management

    5 publications · 244 citations

    5

    h-index

  2. Journal of Marketing Research

    3 publications · 334 citations

    3

    h-index

  3. Information Sciences

    1 publications · 99 citations

    1

    h-index

  4. Management Science

    1 publications · 101 citations

    1

    h-index

  5. European Journal of Operational Research

    1 publications · 90 citations

    1

    h-index

1–5