Attack Ads

Attack Ads is a form of political advertising that, as a distinct genre within campaign communication, focuses on discrediting an opponent through negative messaging rather than promoting the sponsoring candidate’s own platform.

Publications

5.5K

Citations

133

Authors

Institutions

Publications per year

2017–2026

Variants

Negative Political Advertising

Parents

Political Messaging

Children

Ad ToneAttack Advertising EffectsCandidate Character AttacksCandidate Image EvaluationComparative Advertising AttacksDisinformation In Campaign AdsFact-checking Of Attack AdsGendered Attack AdsGoing NegativeIncivility In Political Advertising

Publications

Does Attack Advertising Demobilize the Electorate?

Stephen Ansolabehere, Shanto Iyengar, Adam F. Simon et al. · American Political Science Review · 1994 · 632 citations

Social Sciences, Political Communication, Political Science +17

In defense of negativity: attack ads in presidential campaigns

Choice Reviews Online · 2006 · 462 citations

Public Affairs, Political Communication, Political Science +15

Going negative: how attack ads shrink and polarize the electorate

Choice Reviews Online · 1996 · 376 citations

Public Affairs, Political Communication, Political Science +17

A Spot Check: Casting Doubt on the Demobilizing Effect of Attack Advertising

Steven E. Finkel, John G. Geer · American Journal of Political Science · 1998 · 357 citations

Social Sciences, Political Communication, Political Science +15

Negative Campaign Advertising: Demobilizer or Mobilizer?

Martin Wattenberg, Craig Leonard Brians · American Political Science Review · 1999 · 318 citations

Social Sciences, Political Science, Advertising +16

1–5 of 79

Authors

133

WL
William L. Benoit
University of Missouri, United States
4 publications · 78 citations
4
h-index
JG
John G. Geer
Vanderbilt University, United States
3 publications · 533 citations
3
h-index
JD
Janine Dermody
University of Gloucestershire, United Kingdom
2 publications · 39 citations
2
h-index
CC
Chingching Chang
National Chengchi University, Taiwan
2 publications · 166 citations
2
h-index
KC
Kunrui Cao
National University of Defense Technology, China
2 publications · 39 citations
2
h-index

1–5 of 133

Institutions

1–8 of 82

Venues

Political Research Quarterly
PRQ · 5 publications · 169 citations
5
h-index
Political Communication
4 publications · 72 citations
4
h-index
Choice Reviews Online
CRO · 4 publications · 931 citations
4
h-index
Journal of Broadcasting & Electronic Media
4 publications · 263 citations
4
h-index
Communication Research
CR · 3 publications · 186 citations
3
h-index

1–5