Concepedia

Ad Tone

Ad Tone is a rhetorical attribute of political advertising that characterizes the overall emotional and evaluative stance of an attack ad, distinguishing it by conveying hostility, negativity, or criticism toward a targeted opponent through language, imagery, or framing.

8

Publications

934

Citations

16

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

Measuring Media Exposure and the Effects of Negative Campaign Ads

Paul Freedman, Ken Goldstein · American Journal of Political Science · 1999 · 382 citations

, , +17

Spreading the Virus

Petya Eckler, Paul D. Bolls · Journal of Interactive Advertising · 2011 · 326 citations

, , +16

In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising

Patricia Strach, Katherine Zuber, Erika Franklin Fowler et al. · Political Communication · 2015 · 74 citations

, , +14

I Approve This Message: Effects of Sponsorship, Ad Tone, and Reactance in 2008 Presidential Advertising

Patrick C. Meirick, Gwendelyn S. Nisbett · Mass Communication & Society · 2011 · 47 citations

, , +17

Explaining Perceptions of Advertising Tone

Travis N. Ridout, Erika Franklin Fowler · Political Research Quarterly · 2010 · 41 citations

, , +17

1–5 of 8

Authors

16

  1. EF
    Erika Franklin Fowler

    Wesleyan University, United States

    2 publications · 115 citations

    2

    h-index

  2. TN
    Travis N. Ridout

    Washington State University, United States

    2 publications · 115 citations

    2

    h-index

  3. KZ
    Katherine Zuber

    Washington State University, United States

    1 publications · 74 citations

    1

    h-index

  4. GS
    Gwendelyn S. Nisbett

    University of North Texas, United States

    1 publications · 47 citations

    1

    h-index

  5. KS
    Kathleen Searles

    Louisiana State University, United States

    1 publications · 74 citations

    1

    h-index

1–5 of 16

Institutions

6

  1. University of Bath

    Bath, United Kingdom

    1 h-index

    2 publications

    30 citations

  2. Washington State University

    Pullman, United States

    1 h-index

    1 publications

    41 citations

  3. University of Oklahoma

    Norman, United States

    1 h-index

    2 publications

    94 citations

  4. University of Iowa

    Iowa City, United States

    1 h-index

    2 publications

    652 citations

  5. Wesleyan University

    Middletown, United States

    1 h-index

    1 publications

    41 citations

  6. Ghent University Hospital

    Ghent, Belgium

    1 h-index

    3 publications

    102 citations

  7. Northeastern University

    Boston, United States

    1 publications

    15 citations

  8. Northwestern University

    Evanston, United States

    1 publications

    15 citations

1–8 of 6

Venues

  1. International Journal of Advertising

    IJA · 2 publications · 49 citations

    2

    h-index

  2. Mass Communication & Society

    1 publications · 47 citations

    1

    h-index

  3. American Journal of Political Science

    AJPS · 1 publications · 382 citations

    1

    h-index

  4. Political Research Quarterly

    PRQ · 1 publications · 41 citations

    1

    h-index

  5. Journal of Interactive Advertising

    1 publications · 326 citations

    1

    h-index

1–5