Going Negative is a strategic political communication approach within the broader category of campaign advertising, distinguished by its deliberate focus on discrediting an opponent through criticism, ridicule, or attack rather than promoting the sponsor's own platform or qualifications.
15
Publications
926
Citations
20
Authors
17
Institutions
Publications per year
2017–2026
3
Parents
Publications
15
Negative Campaigning by US Senate Candidates
Richard R. Lau, Gerald M. Pomper · Party Politics · 2001 · 118 citations
Social Sciences, International Relations, Political Science +17
1–5 of 15
Authors
20
- AN
2
h-index
- PA
2
h-index
- DA
2
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- DF
2
h-index
- JS
1
h-index
1–5 of 20
Institutions
17
The University of Sydney
Sydney, Australia
2 h-index
2 publications
175 citations
University of South Australia
Adelaide, Australia
1 h-index
1 publications
122 citations
Indian Institute of Management Udaipur
Udaipur, India
1 h-index
1 publications
13 citations
University of Geneva
Geneva, Switzerland
1 h-index
1 publications
53 citations
Cornell University
Ithaca, United States
1 h-index
2 publications
52 citations
University of Nottingham
Nottingham, United Kingdom
1 h-index
1 publications
10 citations
Australian Government
Canberra, Australia
1 h-index
1 publications
53 citations
Mitchell Institute
Portland, United States
1 h-index
1 publications
89 citations
1–8 of 17
Venues
- Political Research Quarterly
PRQ · 4 publications · 246 citations
4
h-index
- Journal of Political Marketing
2 publications · 66 citations
2
h-index
- Party Politics
1 publications · 118 citations
1
h-index
- Choice Reviews Online
CRO · 1 publications · 77 citations
1
h-index
- Journal of Business Research
JBR · 1 publications · 13 citations
1
h-index
1–5