Attack Advertising Effects

Attack Advertising Effects is a theoretical construct that identifies and analyzes the causal impact of negative political messaging on voter perceptions, candidate evaluations, and electoral outcomes within the domain of political communication research.

58

Publications

4.9K

Citations

94

Authors

63

Institutions

Publications per year

2017–2026

6

Parents

Authors

94

  1. JG
    John G. Geer

    Vanderbilt University, United States

    4 publications · 585 citations

    4

    h-index

  2. CC
    Chingching Chang

    National Chengchi University, Taiwan

    3 publications · 183 citations

    3

    h-index

  3. SH
    Stuart Hanmer‐Lloyd

    University of Gloucestershire, United Kingdom

    2 publications · 39 citations

    2

    h-index

  4. FS
    Fuyuan Shen

    Pennsylvania State University, United States

    2 publications · 58 citations

    2

    h-index

  5. CL
    Clarke L. Caywood

    Marquette University, United States

    2 publications · 110 citations

    2

    h-index

1–5 of 94

Venues

  1. Political Research Quarterly

    PRQ · 4 publications · 152 citations

    4

    h-index

  2. Journal of Broadcasting & Electronic Media

    4 publications · 263 citations

    4

    h-index

  3. Choice Reviews Online

    CRO · 4 publications · 963 citations

    4

    h-index

  4. The Journal of Politics

    JP · 3 publications · 337 citations

    3

    h-index

  5. Communication Research

    CR · 3 publications · 186 citations

    3

    h-index

1–5