Concepedia
Statistics
Publications
8
Citations
263
H-Index
Active since
1987
Affiliations
Marquette University(Current)
University of Wisconsin–Madison
Trinity University
Northwestern University
Clarke L. Caywood is an author at Marquette University specializing in advertising, marketing, and political advertising.
Publications per year
1987–2013
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
Esther Thorson, William G. Christ, Clarke L. Caywood · Journal of Broadcasting & Electronic Media · 1991 · 85 citations
Social Sciences, Marketing, Political Science +17
Integrated marketing communications: A new master's degree concept
Clarke L. Caywood, Raymond P. Ewing · Public Relations Review · 1991 · 46 citations
Management, Marketing, Marketing Management +10
Ethics and Personal Selling: Death of a Salesman as an Ethical Primer
Clarke L. Caywood, Gene R. Laczniak · e-Publications@Marquette (Marquette University) · 2013 · 44 citations
Management, Marketing, Business Ethics +6
Do attitudes toward political advertising affect information processing of televised political commercials?
William G. Christ, Esther Thorson, Clarke L. Caywood · Journal of Broadcasting & Electronic Media · 1994 · 25 citations
Public Affairs, Psychology, Social Psychology +17
The Case for and against Televised Political Advertising: Implications for Research and Public Policy
Gene R. Laczniak, Clarke L. Caywood · Journal of Public Policy & Marketing · 1987 · 23 citations · Full text
Public Affairs, Political Science, Public Policy +15
1–5 of 8