Concepedia

Comparative Advertising Attacks

Comparative Advertising Attacks is a strategic form of political attack advertising that explicitly contrasts the attributes or performance of opposing candidates to undermine the opponent's credibility or appeal while implicitly promoting the attacker's own strengths.

2

Publications

50

Citations

3

Authors

4

Institutions

Publications per year

2017–2026

0

Parents

Publications

2

1–2 of 2

Authors

3

  1. WJ
    William J. Byer

    University of Memphis, United States

    1 publications · 10 citations

    1

    h-index

  2. FB
    Fred Beard

    University of Oklahoma, United States

    1 publications · 40 citations

    1

    h-index

  3. EF
    Ernest F. Cooke

    Case Western Reserve University, United States

    1 publications · 10 citations

    1

    h-index

1–3 of 3

Institutions

4

  1. University of Memphis

    Memphis, United States

    1 h-index

    1 publications

    10 citations

  2. Case Western Reserve University

    Cleveland, United States

    1 h-index

    1 publications

    10 citations

  3. University of Oklahoma

    Norman, United States

    1 h-index

    1 publications

    40 citations

  4. Dart Center for Journalism and Trauma

    New York, United States

    1 h-index

    1 publications

    40 citations

1–4 of 4

Venues

  1. Journal of Consumer Marketing

    1 publications · 10 citations

    1

    h-index

  2. Journal of Macromarketing

    1 publications · 40 citations

    1

    h-index

1–2