Concepedia

Ernest F. Cooke

EF

6

Publications

181

Citations

6

H-Index

1970

Active since

Affiliations

Case Western Reserve University(Current)

Loyola University Maryland

Ernest F. Cooke is an author at Case Western Reserve University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementMarketing ManagementConsumer ResearchCustomer SatisfactionBusiness StrategyConsumer BehaviorInteractive MarketingMarketing Communication

Publications per year

1970–2004

6

Publications

6

The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie (1992)

Jenny Darroch, Morgan P. Miles, Andrew Jardine et al. · The Journal of Marketing Theory and Practice · 2004 · 68 citations

Customer Satisfaction, Market Orientation, Consumer Research +17

What Is Business And Industrial Marketing?

Ernest F. Cooke · Journal of Business and Industrial Marketing · 1986 · 37 citations

Consumer Marketing, Management, Business +10

Other Dimensions Involved in Shopping Center Preference

William E. Cox, Ernest F. Cooke · Journal of Marketing · 1970 · 36 citations

Marketing Analytics, Customer Satisfaction, Customer Preference +13

Control and Motivation in Sales Management through the Compensation Plan

Ernest F. Cooke · The Journal of Marketing Theory and Practice · 1999 · 19 citations

Customer Satisfaction, Human Resource Management, Organizational Behavior +17

Other Dimensions Involved in Shopping Center Preference

William E. Cox, Ernest F. Cooke · Journal of Marketing · 1970 · 11 citations

Marketing Analytics, Customer Satisfaction, Customer Preference +13

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