Journal of Business and Industrial Marketing · 1986 · 37 citations · 0 references
Consumer MarketingManagementBusinessMarketing CommunicationSpecific DefinitionBusiness StrategyMarketing ManagementConsumer BehaviorMarketing TheoryBusiness-to-business MarketMarketingIndustrial OrganizationMarketing Strategy
There is no single, clear, specific definition of business or industrial marketing. Existing definitions are inconsistent and there has been a claim that there is no difference between industrial marketing and consumer marketing. It seems appropriate for the inaugural issue of a journal on business and industrial marketing to examine this problem and to attempt to clear up the confusion.