Concepedia

Anticipated Utility

Anticipated Utility is a theoretical construct in consumer behavior that represents the expected satisfaction or value a consumer projects to derive from a consumption outcome prior to its realization.

126

Publications

15.2K

Citations

231

Authors

137

Institutions

Publications per year

2017–2026

10

Parents

Publications

126

A theory of anticipated utility

John Quiggin · Journal of Economic Behavior & Organization · 1982 · 3.2K citations

, , +11

The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations

Paul J. H. Schoemaker · Journal of Economic Literature · 2007 · 1.5K citations

, , +12

Psychological Expected Utility Theory and Anticipatory Feelings

Andrew Caplin, John Leahy · The Quarterly Journal of Economics · 2001 · 829 citations

, , +16

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Baba Shiv, Ziv Carmon, Dan Ariely · Journal of Marketing Research · 2005 · 514 citations

, , +16

Anticipated Emotions as Guides to Choice

Barbara A. Mellers, A. Peter McGraw · Current Directions in Psychological Science · 2001 · 497 citations

, , +16

1–5 of 126

Authors

231

  1. US
    Uzi Segal

    University of Toronto, Canada

    4 publications · 720 citations

    4

    h-index

  2. JQ
    John Quiggin

    The University of Queensland, Australia

    4 publications · 3.3K citations

    4

    h-index

  3. FT
    F. Thomas Juster

    University of Michigan, United States

    3 publications · 45 citations

    3

    h-index

  4. DA
    Dan Ariely

    Duke University, United States

    2 publications · 574 citations

    2

    h-index

  5. CD
    Cornelia Dröge

    Michigan State University, United States

    2 publications · 29 citations

    2

    h-index

1–5 of 231

Institutions

137

  1. Stanford University

    Stanford, United States

    6 h-index

    13 publications

    1.4K citations

  2. Australian National University

    Canberra, Australia

    4 h-index

    6 publications

    217 citations

  3. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    331 citations

  4. The Ohio State University

    Columbus, United States

    3 h-index

    4 publications

    1.3K citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    3 h-index

    5 publications

    401 citations

  6. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    3 h-index

    3 publications

    172 citations

  7. University of Toronto

    Toronto, Canada

    3 h-index

    3 publications

    278 citations

  8. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    3 publications

    449 citations

1–8 of 137

Venues

  1. Journal of Economic Behavior & Organization

    7 publications · 3.5K citations

    7

    h-index

  2. Journal of Economic Psychology

    5 publications · 415 citations

    5

    h-index

  3. SSRN Electronic Journal

    Repository · 4 publications · 347 citations

    4

    h-index

  4. Journal of Economic Theory

    JET · 3 publications · 345 citations

    3

    h-index

  5. Journal of Personality and Social Psychology

    3 publications · 107 citations

    3

    h-index

1–5