The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

Management, Behavioral Sciences, Psychology +13

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1994 · 17.3K citations

Social Sciences, Psychology, Social Psychology +10

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

Availability: A heuristic for judging frequency and probability

Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations

Business, Decision Sciences, Decision Theory +9

Decisions with Multiple Objectives: Preferences and Value Tradeoffs.

Journal of the Operational Research Society · 1994 · 8.5K citations

Business, Decision Sciences, Economics +14