Advertising Language is a specialized linguistic system characterized by persuasive strategies, rhetorical devices, and symbolic meanings that distinguish promotional discourse within the broader category of communicative practices in advertising.
383
Publications
19K
Citations
587
Authors
347
Institutions
Publications per year
2017–2026
67
Parents
Publications
383
Figures of Rhetoric in Advertising Language
Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1996 · 689 citations
Humanities, Communication, Marketing +12
Identity constructions in multilingual advertising
Ingrid Piller · Language in Society · 2001 · 406 citations
José Luís, Martinez Dueñas · Language and Literature International Journal of Stylistics · 1993 · 365 citations
Business, Communication, Marketing +10
10. ADVERTISING AS A SITE OF LANGUAGE CONTACT
Ingrid Piller · Annual Review of Applied Linguistics · 2003 · 326 citations
Business, Linguistics, Marketing +11
1–5 of 383
Authors
587
- FV
10
h-index
- BBBarbara B. Stern
Rutgers, The State University of New Jersey, United States
8 publications · 763 citations
8
h-index
- EF
5
h-index
- EMElizabeth Martin
Indiana University – Purdue University Indianapolis, United States
5 publications · 330 citations
5
h-index
- JH
5
h-index
1–5 of 587
Institutions
347
Radboud University Nijmegen
Nijmegen, The Netherlands
11 h-index
38 publications
2.7K citations
National University of Singapore
Singapore, Singapore
7 h-index
10 publications
586 citations
University of Illinois Urbana-Champaign
Urbana, United States
5 h-index
5 publications
346 citations
Syracuse University
Syracuse, United States
4 h-index
4 publications
337 citations
Rutgers, The State University of New Jersey
New Brunswick, United States
4 h-index
4 publications
346 citations
University of Limerick
Limerick, Ireland
4 h-index
6 publications
191 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
3 h-index
4 publications
62 citations
Drexel University
Philadelphia, United States
3 h-index
3 publications
185 citations
1–8 of 347
Venues
- World Englishes
WE · 29 publications · 1.5K citations
22
h-index
- Journal of Advertising
17 publications · 1.7K citations
16
h-index
- Journal of Pragmatics
10 publications · 633 citations
10
h-index
- International Journal of Advertising
IJA · 9 publications · 342 citations
9
h-index
- Journal of Consumer Research
JCR · 9 publications · 2.6K citations
9
h-index
1–5