Concepedia

Frank van Meurs

FV

Statistics

Publications

35

Citations

1.5K

H-Index

22

Active since

1974

Affiliations

Radboud University Nijmegen(Current)

Delft University of Technology

Frank van Meurs is an author at Radboud University Nijmegen specializing in business, advertising, and marketing.

ORCID

Publications per year

1974–2023

35

Publications

35

Spectral and structural studies of iron(III), cobalt(II,III) and nickel(II) complexes of 2-pyridineformamide N(4)-methylthiosemicarbazone

D.X. West, J.K. Swearingen, J. Valdés-Martı́nez et al. · Polyhedron · 1999 · 229 citations

, , +13

English in Dutch Commercials: Not Understood and Not Appreciated

Marinel Gerritsen, Hubert Korzilius, Frank van Meurs et al. · Journal of Advertising Research · 2000 · 134 citations

, , +7

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 106 citations

, , +6

English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands

Jos Hornikx, Frank van Meurs, Angela G. E. M. de Boer · Journal of Business Communication · 2010 · 97 citations

, , +13

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

, , +16

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