Frank van Meurs

Spectral and structural studies of iron(III), cobalt(II,III) and nickel(II) complexes of 2-pyridineformamide N(4)-methylthiosemicarbazone

D.X. West, J.K. Swearingen, J. Valdés-Martı́nez et al. · Polyhedron · 1999 · 224 citations

Inorganic Chemistry, Engineering, Biochemistry +7

English in Dutch Commercials: Not Understood and Not Appreciated

Marinel Gerritsen, Hubert Korzilius, Frank van Meurs et al. · Journal of Advertising Research · 2000 · 133 citations

Translation Studies, Marketing, International Advertising +15

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 105 citations

Product Ads, Digital Marketing, International Marketing +18

English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands

Jos Hornikx, Frank van Meurs, Angela G. E. M. de Boer · Journal of Business Communication · 2010 · 95 citations

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

International Marketing, Multilingualism, Targeted Advertising +21