Jos Hornikx

English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands

Jos Hornikx, Frank van Meurs, Angela G. E. M. de Boer · Journal of Business Communication · 2010 · 95 citations

The SAGE Handbook of persuasion

Jos Hornikx · Information Design Journal · 2013 · 77 citations

Manipulation (Psychology), Behavioral Decision Making, Persuasive Technology +6

Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality

Jos Hornikx, Hans Hoeken · Communication Monographs · 2007 · 74 citations

The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products

Jos Hornikx, Frank van Meurs, Robert-Jan Hof · Journal of International Consumer Marketing · 2013 · 66 citations

Multilingualism, International Marketing, Targeted Advertising +23

A normative framework for argument quality: argumentation schemes with a Bayesian foundation

Ulrike Hahn, Jos Hornikx · Synthese · 2015 · 65 citations · Full text

Engineering, Argumentation Analysis, Argumentation Framework +15