Concepedia

Catherine Nickerson

CN

32

Publications

1.2K

Citations

20

H-Index

1998

Active since

Affiliations

Zayed University(Current)

Radboud University Nijmegen

Indian Institute of Management Lucknow

Radboud University Medical Center

Alliance University

Catherine Nickerson is an author at Zayed University specializing in management, language studies, and marketing.

Top concepts

ManagementBusinessLanguageMarketingArtsCultureEducationConsumer ResearchOrganizational CommunicationAdvertising

Publications per year

1998–2022

32

Publications

32

English as a lingua franca in international business contexts

Catherine Nickerson · English for Specific Purposes · 2005 · 275 citations

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 105 citations

Product Ads, Digital Marketing, International Marketing +18

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

International Marketing, Multilingualism, Targeted Advertising +21

Intercultural Business Communication: A rich field of studies

Francesca Bargiela‐Chiappini, Catherine Nickerson · Journal of Intercultural Studies · 2003 · 61 citations

Business Culture, Cultural Relation, Communication +20

Organizational communication and job satisfaction: what role do generational differences play?

Payal Mehra, Catherine Nickerson · International journal of organizational analysis · 2019 · 50 citations

Customer Satisfaction, Quality Of Life, Generational Differences +25

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