Andreu van Hooft

Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising

M.J.P. van Mulken, Andreu van Hooft, Ulrike Nederstigt · Journal of Advertising · 2014 · 107 citations

Targeted Advertising, Consumer Research, Rhetoric +20

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 105 citations

Product Ads, Digital Marketing, International Marketing +18

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

International Marketing, Multilingualism, Targeted Advertising +21

Birds of different feathers? The relationship between multicultural personality dimensions and foreign language mastery in business professionals working in a Dutch agricultural multinational

Hubert Korzilius, Andreu van Hooft, Brigitte Planken et al. · International Journal of Intercultural Relations · 2011 · 45 citations · Full text

International Management, Cross-cultural Communication, Culture +13

Promoting Intercultural Communicative Competence through Foreign Language Courses

Brigitte Planken, Andreu van Hooft, Hubert Korzilius · Business Communication Quarterly · 2004 · 41 citations