Ulrike Nederstigt

Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising

M.J.P. van Mulken, Andreu van Hooft, Ulrike Nederstigt · Journal of Advertising · 2014 · 111 citations

Business, Marketing, Psychology +16

English in product advertisements in Belgium, France, Germany, the Netherlands and Spain

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · World Englishes · 2007 · 106 citations

Business, English, Marketing +6

English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text

Marinel Gerritsen, Catherine Nickerson, Andreu van Hooft et al. · Journal of Global Marketing · 2010 · 71 citations

Business, English, Marketing +16

Advertising in a Foreign Language or the Consumers' Native Language?

Ulrike Nederstigt, Béryl Hilberink-Schulpen · Journal of International Consumer Marketing · 2017 · 51 citations · Full text

Business, Foreign Languages, Marketing +14

Does the use of a foreign language influence attention and genre-specific viewing patterns for job advertisements? An eye-tracking study

Béryl Hilberink-Schulpen, Ulrike Nederstigt, Frank van Meurs et al. · Information Processing & Management · 2016 · 11 citations

Social Sciences, Communication, Foreign Languages +17