Concepedia

Martijn de Jong

MD

Statistics

Publications

4

Citations

136

H-Index

4

Active since

2000

Affiliations

Erasmus University Rotterdam(Current)

Martijn de Jong is an author at Erasmus University Rotterdam specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingAuditingAccountingPersuasionAudit RegulationConsumer ResearchKnowledge ManagementMarketing Management

Publications per year

2000–2019

4

Publications

4

The effect of customer empowerment on adherence to expert advice

Nuno Camacho, Martijn de Jong, Stefan Stremersch · International Journal of Research in Marketing · 2014 · 66 citations

Customer Experience, Customer Satisfaction, Customer Empowerment +11

Auditing organizational communication

Martijn de Jong, Karen H. Zwijze‐Koning · 2000 · 26 citations

Auditing, Continuous Auditing, Organizational Communication +6

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Ofer Mintz, Imran S. Currim, Jan‐Benedict E.M. Steenkamp et al. · Journal of International Business Studies · 2019 · 24 citations

Managerial Metric Use, Intercultural Marketing, Cross-cultural Management +6

Predicting Customer Lifetime Value in Multi-Service Industries

Bas Donkers, Peter C. Verhoef, Martijn de Jong · ERIM Report Series Research in Management · 2003 · 20 citations · Full text

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