Journal of International Business Studies · 2019 · 25 citations · 112 references
BusinessMarketingMarketing ManagementCross-cultural ManagementInternational MarketingMarketing StrategyCross-cultural Decision MakingCross-cultural Strategic ManagementInternational Marketing Strategy
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Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations
A resource‐based view of the firm
Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations