Mario Rese

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke et al. · Journal of Marketing · 2014 · 156 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

Joining Forces or Going It Alone? On the Interplay among External Collaboration Partner Types, Interfirm Governance Modes, and Internal <scp>R</scp>&amp;<scp>D</scp>

Judith Gesing, David Antons, Erk P. Piening et al. · Journal of Product Innovation Management · 2014 · 97 citations

Negotiation, Innovation Management, Industrial Collaboration +25

Successful and sustainable business partnerships: How to select the right partners

Mario Rese · Industrial Marketing Management · 2005 · 66 citations

Right Partners, Management, Business +8

There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations

Laura Marie Edinger‐Schons, Mario Rese, Jan Wieseke et al. · Marketing Letters · 2013 · 61 citations

Marketing, Economics, Dynamic Pricing +11

Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets

Albrecht Söllner, Mario Rese · Journal of Business Research · 2001 · 60 citations

Improved Market Segmentation, Economics, Market Analysis +10