Concepedia

Benjamin Quaiser

BQ

2

Publications

211

Citations

2

H-Index

2014

Active since

Affiliations

Loughborough University(Current)

European School of Management and Technology

FOM University of Applied Sciences for Economics and Management

Ruhr University Bochum

Benjamin Quaiser is an author at Loughborough University specializing in brand strategy, business, and consumer research.

Top concepts

BusinessMarketingManagementBrand StrategyService QualityBrand ManagementConsumer BehaviorConsumer ResearchMarketing InsightsCustomer Satisfaction

Publications per year

2014–2014

2

Publications

2

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke et al. · Journal of Marketing · 2014 · 156 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

Don’t try harder: using customer inoculation to build resistance against service failures

Sven Mikolon, Benjamin Quaiser, Jan Wieseke · Journal of the Academy of Marketing Science · 2014 · 55 citations · Full text

Rows per page

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