Concepedia
Statistics
Publications
26
Citations
1.3K
H-Index
19
Active since
1998
Affiliations
Saarland University(Current)
Technical University of Munich
Pennsylvania State University
Andrea Groeppel‐Klein is an author at Saarland University specializing in psychology, business, and marketing.
Publications per year
1998–2024
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
Claudia Franke, Andrea Groeppel‐Klein, Katrin Müller · Journal of Advertising · 2023 · 346 citations
Business, Marketing, Marketing Management +14
Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling
Joerg Koenigstorfer, Andrea Groeppel‐Klein, Friederike Kamm · Journal of Public Policy & Marketing · 2013 · 106 citations
Agriculture, Nutrition, Nutritional Sciences +17
Leveraging sponsorship with corporate social responsibility
Sebastian Uhrich, Joerg Koenigstorfer, Andrea Groeppel‐Klein · Journal of Business Research · 2013 · 78 citations
Management, Strategic Management, Business Ethics +11
The Attractiveness of National and International Football Leagues: Perspectives of Fans of “Star Clubs” and “Underdogs”
Joerg Koenigstorfer, Andrea Groeppel‐Klein, Thilo Kunkel · European Sport Management Quarterly · 2010 · 75 citations
Business, Marketing, Club Management +9
Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities
Andrea Groeppel‐Klein, Claas Christian Germelmann, Martin Glaum · International Journal of Intercultural Relations · 2010 · 71 citations
Education, Higher Education, Intercultural Communication +12
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