Concepedia

Claudia Franke

CF

Statistics

Publications

2

Citations

404

H-Index

2

Active since

2023

Affiliations

Saarland University(Current)

Claudia Franke is an author at Saarland University specializing in advertising psychology, advertising persuasion, and advertising.

ORCID

Publications per year

2023–2024

2

Publications

2

Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?

Claudia Franke, Andrea Groeppel‐Klein, Katrin Müller · Journal of Advertising · 2023 · 346 citations

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The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers

Claudia Franke, Andrea Groeppel‐Klein · Journal of Business Research · 2024 · 58 citations · Full text

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