2
Publications
65
Citations
2
H-Index
1995
Active since
Michel Hartog is an author specializing in cognitive science, behavioral decision making, and consumer research.
Top concepts
AttentionMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessSocial SciencesBrand ManagementVisual Marketing
Publications per year
1995–1997
2
2
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1–2 of 2