Concepedia

Edward Rosbergen

ER

7

Publications

739

Citations

7

H-Index

1995

Active since

Affiliations

University of Groningen(Current)

Tilburg University

Edward Rosbergen is an author at University of Groningen specializing in management, social sciences, and marketing.

Top concepts

MarketingManagementSocial SciencesCognitive ScienceAttentionConsumer ResearchDesignJournalismAdvertisingEye Tracking

Publications per year

1995–1999

7

Publications

7

Visual Attention to Advertising: A Segment‐Level Analysis

Edward Rosbergen, Rik Pieters, Michel Wedel · Journal of Consumer Research · 1997 · 278 citations

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Rik Pieters, Edward Rosbergen, Michel Wedel · Journal of Marketing Research · 1999 · 234 citations

Consumer Research, Attention, Social Sciences +18

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

Rik Pieters, Edward Rosbergen, Michel Wedel · Journal of Marketing Research · 1999 · 99 citations

Scanpath Theory, Advertising, Visual Attention +8

Verbal versus Realistic Pictorial Representations in Conjoint Analysis with Design Attributes

Marco Vriens, Gerard Loosschilder, Edward Rosbergen et al. · Journal of Product Innovation Management · 1998 · 46 citations

Relative Importance, Human Modelling, User-centered Design +23

Visual Attention to Advertising: the Impact of Motivation and Repetition

Rik Pieters, Edward Rosbergen, Michel Hartog · Data Archiving and Networked Services (DANS) · 1995 · 43 citations · Full text

Rows per page

1–5 of 7