Concepedia

Judith Forney

JF

7

Publications

316

Citations

7

H-Index

1980

Active since

Affiliations

University of North Texas(Current)

University of Tennessee at Knoxville

Judith Forney is an author at University of North Texas specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchFashionBusinessConsumer BehaviorBrand StrategyBrand AwarenessBrand ManagementCulture

Publications per year

1980–2014

7

Publications

7

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Min‐Young Lee, Youn‐Kyung Kim, Lou E. Pelton et al. · Journal of Fashion Marketing and Management · 2008 · 98 citations

Us Apparel Brand, Consumer Study, Brand Strategy +22

Environmental Messages in Fashion Advertisements: Impact on Consumer Responses

Youn‐Kyung Kim, Judith Forney, Elizabeth R. Arnold · Clothing and Textiles Research Journal · 1997 · 64 citations

Behavioral Sciences, Advertising, Consumer Study +14

Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

Sook-Young Ahn, HeaJung Kim, Judith Forney · Journal of Retailing and Consumer Services · 2009 · 42 citations

Relationship Marketing, Heterogeneous Industries, Management +10

Travel motivation as a determinant of shopping venue

Tammy R. Kinley, Judith Forney, Youn‐Kyung Kim · International Journal of Culture Tourism and Hospitality Research · 2012 · 38 citations

Shifting paradigms for fashion: from total to global to smart consumer experience

Hae Jung Kim, Sook-Young Ahn, Judith Forney · Fashion and Textiles · 2014 · 38 citations · Full text

Customer Experience, Engineering, Digital Marketing +18

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