Concepedia

Sook-Young Ahn

SA

5

Publications

174

Citations

5

H-Index

2009

Active since

Affiliations

University of North Texas(Current)

Sook-Young Ahn is an author at University of North Texas specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchFashionBrand StrategyBrand AwarenessConsumer BehaviorCultureBranding

Publications per year

2009–2014

5

Publications

5

Blogging: mediating impacts of flow on motivational behavior

Boram Park, Sook-Young Ahn, HaeJung Kim · Journal of Research in Interactive Marketing · 2010 · 57 citations

Behavioral Decision Making, Digital Marketing, Persuasive Technology +30

Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

Sook-Young Ahn, HeaJung Kim, Judith Forney · Journal of Retailing and Consumer Services · 2009 · 42 citations

Relationship Marketing, Heterogeneous Industries, Management +10

Shifting paradigms for fashion: from total to global to smart consumer experience

Hae Jung Kim, Sook-Young Ahn, Judith Forney · Fashion and Textiles · 2014 · 38 citations · Full text

Customer Experience, Engineering, Digital Marketing +18

Fashion collaboration or collision?

Sook-Young Ahn, HaeJung Kim, Judith Forney · Journal of Fashion Marketing and Management · 2010 · 25 citations

Fit Association, Collaborative Design, International Marketing +20

Corporate Social Responsibility -Contents Analysis of Korean Fashion Corporations Websites-

Sook-Young Ahn, Eunjeong Ryou · Journal of the Korean Society of Clothing and Textiles · 2011 · 12 citations · Full text

Csr Issues, Management, Business +12

Rows per page

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