Concepedia

HeaJung Kim

HK

1

Publications

42

Citations

1

H-Index

2009

Active since

Affiliations

University of North Texas(Current)

HeaJung Kim is an author at University of North Texas specializing in business strategy, management, and relationship marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementBusiness StrategyConsumer ResearchRelationship Marketing

Publications per year

2009–2009

1

Publications

1

Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

Sook-Young Ahn, HeaJung Kim, Judith Forney · Journal of Retailing and Consumer Services · 2009 · 42 citations

Relationship Marketing, Heterogeneous Industries, Management +10

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