Concepedia

Neil Hair

NH

Statistics

Publications

13

Citations

2.1K

H-Index

12

Active since

2007

Affiliations

Rochester Institute of Technology(Current)

National University of Singapore

Decision Sciences (United States)

University of Reading

Henley College

Neil Hair is an author at Rochester Institute of Technology specializing in business, marketing, and customer engagement.

Publications per year

2007–2022

13

Publications

13

Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes

Susan Rose, Moira Clark, Phillip Samouel et al. · Journal of Retailing · 2012 · 1.1K citations

Business, Marketing, Marketing Management +14

Taking advantage of digital opportunities: a typology of digital entrepreneurship

Clyde Eiríkur Hull, Yu Ting Caisy Hung, Neil Hair et al. · International Journal of Networking and Virtual Organisations · 2007 · 337 citations

Business, Entrepreneurship, Digital Communication +11

Engagement with chatbots versus augmented reality interactive technology in e-commerce

Emi Moriuchi, V. Myles Landers, Deborah Colton et al. · Journal of Strategic Marketing · 2020 · 173 citations

Business, Information Systems, Marketing +17

MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD

Neil Hair, Lyle Wetsch, Clyde Eiríkur Hull et al. · International Journal of Innovation and Technology Management · 2012 · 136 citations

Business, Entrepreneurship, Strategic Management +13

Why we ignore social networking advertising

Zeljka Hadija, Susan B. Barnes, Neil Hair · Qualitative Market Research An International Journal · 2011 · 88 citations

Business, Communication, Marketing +16

1–5 of 13