Concepedia

Emi Moriuchi

EM

24

Publications

1.3K

Citations

16

H-Index

2015

Active since

Affiliations

Rochester Institute of Technology(Current)

Keio University

Fort Hays State University

Princeton University

Emi Moriuchi is an author at Rochester Institute of Technology specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorBusinessCommunicationCustomer SatisfactionInteractive MarketingDigital MarketingConsumer Decision Making

Publications per year

2015–2024

24

Publications

24

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Emi Moriuchi · Psychology and Marketing · 2019 · 277 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +27

An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

Emi Moriuchi · Psychology and Marketing · 2020 · 186 citations

Artificial Intelligence, Engineering, Machine Learning +27

Engagement with chatbots versus augmented reality interactive technology in e-commerce

Emi Moriuchi, V. Myles Landers, Deborah Colton et al. · Journal of Strategic Marketing · 2020 · 167 citations

Satisfaction Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade

Emi Moriuchi, Ikuo Takahashi · Australasian Marketing Journal (AMJ) · 2016 · 109 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

An empirical study of consumers' intention to use biometric facial recognition as a payment method

Emi Moriuchi · Psychology and Marketing · 2021 · 92 citations

Customer Satisfaction, Payment Method, Innovation Adoption +28

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