Concepedia

Deborah Colton

DC

6

Publications

417

Citations

6

H-Index

2000

Active since

Affiliations

Rochester Institute of Technology(Current)

University of South Carolina

Deborah Colton is an author at Rochester Institute of Technology specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBrandingEconomicsSocial MediaBrand StrategyGlobal StrategyBrand ManagementGlobal Marketing

Publications per year

2000–2020

6

Publications

6

Engagement with chatbots versus augmented reality interactive technology in e-commerce

Emi Moriuchi, V. Myles Landers, Deborah Colton et al. · Journal of Strategic Marketing · 2020 · 167 citations

Drivers of International E-Tail Performance: The Complexities of Orientations and Resources

Deborah Colton, Martin S. Roth, William O. Bearden · Journal of International Marketing · 2010 · 84 citations

E-services, International Marketing, Brand Strength +28

The response of the ‘new consumer’ to promotion in the transition economies of the former Soviet Bloc

R. Bruce Money, Deborah Colton · Journal of World Business · 2000 · 59 citations

Economics, Consumer Culture, Business History +12

Subsidiary use of Foreign Marketing Knowledge

Martin S. Roth, Satish Jayachandran, Mourad Dakhli et al. · Journal of International Marketing · 2009 · 58 citations

External Knowledge, International Marketing, Multinational Enterprise +17

Antecedents of consumer attitudes’ toward corporate blogs

Deborah Colton · Journal of Research in Interactive Marketing · 2017 · 30 citations

Digital Marketing, Consumer Research, Brand Strategy +22

Rows per page

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