Concepedia

Klemens Knöferle

KK

4

Publications

338

Citations

4

H-Index

2011

Active since

Affiliations

University of St.Gallen(Current)

Klemens Knöferle is an author at University of St.Gallen specializing in marketing, management, and consumer research.

Top concepts

Publications per year

2011–2023

4

Publications

4

Crossmodal correspondences between sounds and tastes

Klemens Knöferle, Charles Spence · Psychonomic Bulletin & Review · 2012 · 196 citations

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It is all in the mix: The interactive effect of music tempo and mode on in-store sales

Klemens Knöferle, Eric R. Spangenberg, Andreas Herrmann et al. · Marketing Letters · 2011 · 96 citations

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Using Customer Insights to Improve Product Sound Design

Klemens Knöferle · Marketing Review St Gallen · 2012 · 28 citations

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Using different advertising humor appeals to generate firm-level warmth and competence impressions

Chi Hoang, Klemens Knöferle, Luk Warlop · International Journal of Research in Marketing · 2023 · 18 citations

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