Concepedia

Sunanda Sangwan

SS

7

Publications

225

Citations

7

H-Index

2005

Active since

Affiliations

Nanyang Technological University(Current)

Sunanda Sangwan is an author at Nanyang Technological University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCommunicationConsumer ResearchMotivationMedia MarketingSocial SciencesConsumer BehaviorDigital Marketing

Publications per year

2005–2018

7

Publications

7

A new theoretical framework of technology acceptance and empirical investigation on self‐efficacy‐based value adoption model

Ge Zhu, Sunanda Sangwan, Tingjie Lu · Nankai Business Review International · 2010 · 49 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +28

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

N.A. Utkarsh, Sunanda Sangwan, Pallavi Agarwal · International Journal of Consumer Studies · 2018 · 45 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +23

Virtual Social Networks

Sunanda Sangwan, Chong Guan, Judy A. Siguaw · International Journal of Virtual Communities and Social Networking · 2009 · 36 citations

Multi-user Virtual Environment, Communication, Online Learning Community +21

A comparative study of motivational differences for online shopping

Sunanda Sangwan, Judy A. Siguaw, Chong Guan · ACM SIGMIS Database the DATABASE for Advances in Information Systems · 2009 · 33 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

Diffusion of Mobile Terminals in China

Sunanda Sangwan, L. F. Pau · European Management Journal · 2005 · 31 citations

Mobile Marketing, Mobile Terminals, East Asian Studies +6

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