N.A. Utkarsh

Catch them young: Impact of financial socialization, financial literacy and attitude towards money on financial well‐being of young adults

N.A. Utkarsh, Asheesh Pandey, Arvind Ashta et al. · International Journal of Consumer Studies · 2020 · 154 citations

Education, Finance, Human Development +14

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

N.A. Utkarsh, Sunanda Sangwan, Pallavi Agarwal · International Journal of Consumer Studies · 2018 · 46 citations

Business, Marketing, Consumer Behavior +13

Effects of in-store information quality and store credibility on consumer engagement in green retailing

Prashant Kumar, N.A. Utkarsh · Journal of Retailing and Consumer Services · 2022 · 45 citations

Business, Marketing, Marketing Management +17

How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective

Harmanjit Singh, Somnath Chakrabarti, N.A. Utkarsh · Computers in Human Behavior · 2023 · 36 citations

Social Sciences, Communication, Marketing +16

Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective

N.A. Utkarsh, Roopak Kumar Gupta · Journal of Retailing and Consumer Services · 2021 · 34 citations

Social Sciences, Marketing, Social Psychology +12