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How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective

Customer SatisfactionBehavioral Decision MakingDigital MarketingConsumer ResearchConsumer AttitudeFashion E-commerceCommunicationOnline Customer BehaviorBuying BehaviorConsumer EngagementMediating-moderating PerspectiveCustomer ReviewManagementConsumer BehaviorTrustPurchase IntentionMarketingInteractive MarketingDo GratificationsArtsPersuasion