Wei-Na Lee

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Sejung Marina Choi, Wei-Na Lee, Heejung Kim · Journal of Advertising · 2005 · 320 citations

Targeted Advertising, Consumer Research, Cross-cultural Comparison +16

Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions

Carrie La Ferle, Steven M. Edwards, Wei-Na Lee · Journal of Global Marketing · 2008 · 53 citations

East Asian Studies, International Marketing, Consumer Research +22

A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.

Wan‐Hsiu Sunny Tsai, Wei-Na Lee, Young-A Song · Journal of International Consumer Marketing · 2013 · 42 citations

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

Jennifer Gerard Ball, Angie Liang, Wei-Na Lee · Health Marketing Quarterly · 2009 · 16 citations

Health Care Disparity, Consumer Study, Targeted Advertising +22

Exploring the Impact of Self-Interests on Market Mavenism and E-mavenism: A Chinese Story

Jie Zhang, Wei-Na Lee · Journal of Internet Commerce · 2014 · 12 citations

Customer Satisfaction, Consumer Study, Trade +19