Concepedia

Angie Liang

AL

2

Publications

59

Citations

2

H-Index

2009

Active since

Affiliations

Ogilvy Public Relations (United States)(Current)

Angie Liang is an author at Ogilvy Public Relations (United States) specializing in social marketing, interactive marketing, and management.

Top concepts

MarketingManagementSocial MarketingConsumer ResearchInteractive MarketingMarketing CommunicationArtsRaceRacismBranding

Publications per year

2009–2012

2

Publications

2

Social marketing at a critical turning point

Tom Beall, Jennifer Wayman, Heidi D'Agostino et al. · Journal of Social Marketing · 2012 · 43 citations

Digital Marketing, International Marketing, Consumer Research +21

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

Jennifer Gerard Ball, Angie Liang, Wei-Na Lee · Health Marketing Quarterly · 2009 · 16 citations

Health Care Disparity, Consumer Study, Targeted Advertising +22

Rows per page

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