Jennifer Wayman

Statistics

Publications

Citations

131

H-Index

Active since

2008

Affiliations

Ogilvy Public Relations (United States)(Current)

Jennifer Wayman is an author at Ogilvy Public Relations (United States) specializing in social sciences, social marketing for health, and social media.

Publications per year

2008–2012

Publications

<i>The Heart Truth</i> : Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women

Terry Long, Ann M. Taubenheim, Jennifer Wayman et al. · Social Marketing Quarterly · 2008 · 60 citations · Full text

Social Sciences, Cardiology, Health Promotion +16

Social marketing at a critical turning point

Tom Beall, Jennifer Wayman, Heidi D'Agostino et al. · Journal of Social Marketing · 2012 · 44 citations

Business, Marketing, Marketing Management +5

Using Social Media and Internet Marketing to Reach Women with <i>The Heart Truth</i>

Ann M. Taubenheim, Terry Long, Eileen Smith et al. · Social Marketing Quarterly · 2008 · 27 citations

Social Sciences, Communication, Marketing +12

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