Concepedia

Carrie La Ferle

CL

35

Publications

1.7K

Citations

22

H-Index

2000

Active since

Affiliations

Southern Methodist University(Current)

Michigan State University

The University of Texas at Austin

Ariel University

Korea University

Carrie La Ferle is an author at Southern Methodist University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorCommunicationMarketing CommunicationArtsInteractive MarketingCulture

Publications per year

2000–2024

35

Publications

35

Product Placement: How Brands Appear on Television

Carrie La Ferle, Steven M. Edwards · Journal of Advertising · 2006 · 168 citations

Targeted Advertising, Brand Strategy, Consumer Research +17

The Importance of Perceived Endorser Credibility in South Korean Advertising

Carrie La Ferle, Sejung Marina Choi · Journal of Current Issues & Research in Advertising · 2005 · 138 citations

Customer Satisfaction, Advertising, Interactive Marketing +15

Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance

Steven M. Edwards, Jin Kyun Lee, Carrie La Ferle · Journal of Interactive Advertising · 2009 · 127 citations

Customer Satisfaction, Consumer Research, Perception +19

Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin

Carrie La Ferle, Gayatri Kuber, Steven M. Edwards · Journal of Business Research · 2011 · 123 citations

Marketing, Company Origin, Management +11

Teens’ Use of Traditional Media and the Internet

Carrie La Ferle, Steven M. Edwards, Wei‐Na Lee · Journal of Advertising Research · 2000 · 120 citations

Rows per page

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