Concepedia

Maqbul Jamil

MJ

4

Publications

248

Citations

4

H-Index

2001

Active since

Affiliations

Indiana University Bloomington(Current)

Maqbul Jamil is an author at Indiana University Bloomington specializing in consumer research, business, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsCustomer SatisfactionConsumer Decision MakingEconomicsBrand Equity

Publications per year

2001–2006

4

Publications

4

Successful and Unsuccessful Sales Calls: Measuring Salesperson Attributions and Behavioral Intentions

Andrea L. Dixon, Rosann L. Spiro, Maqbul Jamil · Journal of Marketing · 2001 · 116 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22

Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit

Rockney G. Walters, Maqbul Jamil · Journal of Business Research · 2003 · 105 citations

Customer Satisfaction, Economics, Online Customer Behavior +10

Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications

Rockney G. Walters, Maqbul Jamil · Journal of Market-Focused Management · 2002 · 15 citations

A Multibrand Concept‐Testing Methodology for New Product Strategy<sup>*</sup>

Sharan Jagpal, Kamel Jedidi, Maqbul Jamil · Journal of Product Innovation Management · 2006 · 12 citations

Marketing Analytics, Consumer Research, Brand Strategy +18

Rows per page

1–4 of 4