Alan Cooke

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations

Alan Cooke, Harish Sujan, Mita Sujan et al. · Journal of Marketing Research · 2002 · 113 citations

Business, Marketing, Psychology +11

Psychology, Behavioral Economics, and Public Policy

On Amir, Dan Ariely, Alan Cooke et al. · Marketing Letters · 2005 · 105 citations · Full text

Social Sciences, Psychology, Public Policy +14

Trade-offs depend on attribute range.

Barbara A. Mellers, Alan Cooke · Journal of Experimental Psychology Human Perception & Performance · 1994 · 88 citations

Business, Decision Sciences, Decision Analysis +4

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects

Chris Janiszewski, Alan Cooke · Journal of Consumer Research · 2003 · 83 citations · Full text

Social Sciences, Psychology, Social Psychology +14

The Role of Task and Context in Preference Measurement

Barbara A. Mellers, Alan Cooke · Psychological Science · 1996 · 52 citations

Social Sciences, Psychology, Social Psychology +15