Marketing Letters · 2005 · 105 citations · 35 references
Social SciencesPsychologyPublic PolicyBehavioral EconomicsMicroeconomicsPublic EconomicsBehavioral Decision-makingBehavioral Game TheoryBehavioral Health EconomicsBehavioral Public PolicyPublic ChoiceRational ChoiceBehavioral Policy DesignBehavioral PsychologyBehavioral Public Policy IncentivesBehavioral Welfare EconomicsBehavioural Public Policy
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Prospect Theory: An Analysis of Decision under Risk
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Judgment under Uncertainty: Heuristics and Biases
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Judgment under Uncertainty: Heuristics and Biases
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The Framing of Decisions and the Psychology of Choice
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