TC Melewar

What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context

Tuğra Nazlı Akarsu, Pantea Foroudi, TC Melewar · International Journal of Hospitality Management · 2020 · 89 citations

Culture, Destination Marketing, Digital Marketing +9

Customer experiences with brands: Literature review and research directions

Ahmed Rageh Ismail, TC Melewar, Lynn L. K. Lim et al. · The Marketing Review · 2011 · 87 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

Place-based brand experience, place attachment and loyalty

Sylvia Cardinale, Bang Nguyen, TC Melewar · Marketing Intelligence & Planning · 2016 · 81 citations

Customer Experience, Customer Satisfaction, Tourist Experience +24

Explicating industrial brand equity

Sharifah Faridah Syed Alwi, Bang Nguyen, TC Melewar et al. · Industrial Management & Data Systems · 2016 · 37 citations · Full text

Brand Strategy, Consumer Research, Industrial Brand Attributes +18

Country branding emerging from citizens’ emotions and the perceptions of competitive advantage

Norbani Che‐Ha, Bang Nguyen, Wan Kalthom Yahya et al. · Journal Of Vacation Marketing · 2015 · 34 citations

International Marketing, Brand Strategy, Competitive Advantage +20